This perspective looks at cancel culture as artificially engineered by AI and smart technology. Posts go viral because algorithms recognise their potential to cause outrage. The more contentious they are, the larger the boost they will receive from online platforms. As they are surfaced to those who will likely pile on into the debate and interact with the posts, cancel culture is formed. Rather than seeing this as being value-led therefore, we must see this as having emerged inorganically. This perspective has a body of research behind it, with studies showing that filter bubbles and echo chambers have also been artificially produced in this way. Proponents come from the science and data lobby, including Michigan State mathematics professor Anjana Susarla and University of Toronto Monk Fellow Swathi Meenakshi Sadagopan.