Yes, social media is being used to target the disenfranchised in swing states
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Celebrity endorsements are influencing voter opinions
Social media is being used to target the disenfranchised in swing states. Highly influential celebrities may influence the opinions of disenfranchised voters, particularly in swing states.
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Celebrities whom people feel positively toward may be able to influence how people think about presidential candidates and political issues. On the flip side, endorsements from celebrities who are disliked may backfire.
Voters are not easily influenced by celebrity endorsements. They may use the endorsements to educate themselves more on a particular candidate or issue, but they will not let influencers change their personal opinions during the 2020 US presidential election.