Daft Punk's originality makes star quality
The French electronic music pair, Daft Punk, created their own unique brand of music that combines house music with techno, disco rock, funk, and synthpop. By refusing to conform to familiar techno songs, this music duo has won multiple Grammy awards and made a fortune off of complete musical innovation.
Fame, for Daft Punk, derived from their creativity and originality in a music industry which had previously been monopolized by homogeneous songs and tunes. The origins of this French music duo, formed by Guy-Manuel de Homem-Christo and Thomas Bangalter, date back to an old band they used to be in together named Darlin’. When this Darlin’ rock group received a negative review from a local critic, Homem-Christo and Bangalter took their name ‘Daft Punk’ from that very same review and soon began to defy the status quo.  With their space helmets, this duo remains faceless as their eclectic sound blends techno rhythm with remnants of nostalgic inspiration from other artists like Jimi Hendrix or David Bowie.  By combining many different elements into their music, Daft Punk crafts each song with unique flair-- ensuring that no song resembles another. Such deviation from the norm is precisely what has fueled Daft Punk’s eventual success and stardom status. From composing music scores for Disney’s film Tron: Legacy and the animated sci-fi Interstella 5555, to winning 6 Grammys and many other awards as well, Daft Punk’s distinct style remains unparalleled in the music industry. Their last album, Random Access Memories (RAM), was eight years in the making before it debuted in 2013 and won worldwide critical acclaim.  Since Daft Punk entered the stereotypically homogenized, corporate music industry, their electronic fusion of sound has been immensely profitable, not to mention admired and celebrated. As Daft Punk consistently refuses to take the easy or repetitive route with their music, they will always be breaking new ground in modern popular culture. Their immense success solidly proves that originality begets star quality.
While Daft Punk's originality may have gotten them far in the music industry, their marketing strategy also had a hand in their success. Daft Punk's brilliant use of social media to communicate the release of their albums and music videos largely contributed to their music's dissemination into the mainstream public sphere. Even further, Daft Punk smartly utilizes teaser tactics with new songs to draw bigger attention to their music. Thus, Daft Punk's originality is an important factor in their star quality, but it's also their marketing techniques that helped them gain public notice and a fanbase.
[P1] French music duo Daft Punk create their robotic, space-like appearance and a techno, funk music fusion beginning in the early ‘90s that is unlike mainstream music. [P2] Because of their divergence from mainstream music and general innovation, Daft Punk’s electronic pop music takes off as they pave their own trail in contemporary pop culture. [P3] Modern pop culture itself has been positively changed by Daft Punk’s creativity and imagination in the music industry.