Soundcloud is the best music streaming service because for discovering new artists
A lot of popular artists made their debuts on SoundCloud. SoundCloud still has this grassroots reputation. Dig around a little bit, and you can find brilliant artists who haven't been discovered yet.
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SoundCloud is a great music platform to discover creative music and the artists behind the music. Popular artists such as Post Malone, Bryson Tiller, Kehlani, and Kygo were discovered on SoundCloud and are currently very "big" in the music industry. Their music was discovered before it was ever on Spotify or iTunes, which makes SoundCloud a place where many artists are and could be born. Everyone is invited to SoundCloud.
If someone isn't in SoundCloud's music "niche," it might be difficult to gain traction as a new artist. SoundCloud has already established its type of streaming music, whereas Spotify or Apple Music includes all genres and styles of music.