According to Forbes, over 70% of employees participating in a survey said that they were nervous to use emojis in the workplace for fear of being perceived as unprofessional. Their worry is grounded in truth, because Forbes reports that a study in Social Psychological and Personality Science, emojis are considered markers of “incompetence” in a professional setting, perhaps in terms of ability to maturely communicate.
ZoomInfo reports that over 30% of older “employers” find emojis in a professional setting distasteful.
Data journalist Paul Hiebert on YouGov draws attention to data that points to potential damage in emoji use. While those between the ages of 18 and 34 believe that emojis lend clarity to communication, they and all other age groups believe that companies are beginning to “overdo it” with emojis, implying that companies do not have the effects they think they are having by employing emojis. After all, one click on a promotional email with emojis does not actually guarantee customer engagement. YouGov cites a recent Chevrolet commercial that used emojis in its narrative but received a substantial amount of dislikes on YouTube. Although companies might be attempting to employ emojis use to engage with customers, the nod to pop culture will not read for certain generations and seem disingenuous to others.