Boycotting is not just about physically stripping the artist of their material income, it is also an awareness campaign. When #WeinsteinIsOverParty trends on Twitter, people can see it and explore the page, seeing the accusations that have been made upon him. A mass movement allows people to participate, incentivizing people to learn more about important issues like sexual assault. This will erode their fanbase eventually, because not all fans are just fanatically blind supporters of the artist. When they see public opinion turn on them, when they continuously learn more about everything bad that their idol has done, they could still see the artist in a new light and change their opinions. Michael Jackson fans aren’t fans forever, but they are human forever.