Freddie Mercury was undoubtedly an incredibly talented singer, but it was his theatrical and charismatic public persona that truly gave him his 'star quality'.
Mercury's performance style, which involved extravagant outfits, props, plenty of crowd participation, and a high level of energy
, made him stand out as one of - if not the - greatest frontmen in the history of rock n' roll. Mercury aimed to "shock" and "charm" his audience
; his bandmate Brian May stated that he could "make the last person at the back of the furthest stand in a stadium feel that he was connected"
Queen's performance at Live Aid in 1985 was voted by music executives as the greatest live performance in rock music history
- one critic even went so far as to say that Mercury's performance was "Dionysian" and "godlike"
. Indeed, Mercury's theatrical, bigger-than-life style was the reason that Queen brought record-breaking numbers of people to their concerts; audiences wanted an immersive experience that listening to Mercury's voice on the radio could not give them.