The appeal of James Bond shows no signs of waning. The 2012 film Skyfall, which came out nearly fifty years after the first James Bond film, was the highest grossing in the whole franchise.
This shows that audiences clearly believe that the spy icon remains as relevant as ever.
James Bond continues to reinvent itself as a franchise and move with the times. For the 2020 Bond Film No Time to Die, feminist writer Phoebe Waller-Bridge (writer and actress in Fleabag) has been brought on board in order to edit the script. This signals a shift in attitude and reflects the changing world around the franchise.
The franchise has also seen a shift in attitudes towards women. In Pierce Brosnan's reign as Bond, Bond's Boss was cast as a woman. Casting M as a female head of MI6, the government agency Bond works for, shows that the franchise is willing to make previously unheard of changes.