The Kardashians are social media influencers. They are mediums through which multinational corporations push out their commodities to the general public, and as such, the Kardashians are simply doing their jobs just like any other human being. The problem is with the commodity, and by extension, the fault should lie with its manufacturers who capitalize on the vulnerabilities of the human population. The main reason why the Kardashians are targetted is because of their powerful status in society and the fact that they are more accessible than the manufacturers. Due credit should be accorded to them as they return day after day to the public eye, despite the numerous misogynistic accusations levied against them.
The corporations are the ones who create these products, sustain and then promote their use. It is the FDA who approves them despite their obvious negative effects on an individual’s physical, emotional and psychological well-being. Yet they go scot-free, creating even more products, while the Kardashians are crucified for being women, powerful, professional and accessible.