The Pepsi ad was written by the creative writing team representing the corporation, with Kendall being just like any other actor on the screen within the advertisement. As such she, much like many others within her field, has no control over its artistic direction and has to follow guidelines set down by the director and by extension, the corporation. However, it easier to blame Kendall for trivializing the BLM movement, then it is to point fingers at Pepsi & Co. The 21st century is still very much a male-dominated society, and as a result, women who succeed, particularly successful women who speak their mind are a threat to the fragile egos of those who supposedly run the world. Hence, Kendall became a scapegoat, criticized by people who lack the courage to hold accountable multinational corporations who have little to no regard for movements like BLM.
Furthermore, with respect to social movements, the focus soon shifts from the actual problem existing in society to one created because the Kardashians’ response was not adequate. Such criticism levied against them is baseless, and often malicious and it creates a distraction, allowing the actual perpetrators of the crime to go scot-free.