The only reason for the continued relevance of the Kardashians is that they have, through their eccentricities and drama, managed to hold the attention of their audiences. While they are in the position of using their influence and fame to spread awareness and bring about some real social change, they, all caught up in their capitalist vices, have repeatedly failed to do so. It is easy to argue that the Kardashians have supported many causes over the years. Nevertheless, it is hard to miss the fact that they did so in ways that would catch the eye of the media and result in one way or another getting their names out there. On issues where they realize that they may be on unsteady land, they choose to remain silent. For instance, Kim was quick to distance herself from her personal photographer Marcus Hyde when he was accused of sexual assault by multiple women. Yet she hired the photographer Mario Testino who too was accused of unwanted sexual advances and assault by 13 male models. Kim’s immense social influence, coupled with the platform she provided to him, gave him the opportunity to turn into a predator on the prowl for his next prey. And then there was Kendall Jenner’s infamous Pepsi advertisement where she diffused an ongoing protest about black equality by offering the cop a can of Pepsi, which was met with a lot of backlash. Even though both Kendall and Pepsi apologized for the advertisement and it was pulled down, creating such ads itself goes on to show their insensitivity towards the issue.
The Kardashians are often ridiculed for their attempts at social activism. But there is no denying that we live in a world where people would rather believe celebrities than politicians. Every movement of this family and its members is under scrutiny at all times. Nonetheless, with the influence they wield, even mentioning social issues guarantees the attention of people towards it. The Kardashian-Jenners will always be caught in a catch 22; damned if they do damned if they don't.
[P1] The Kardashians ensure that all their actions are ultimately utilized to increase their fame and fortune in society.
Rejecting the premises
[Rejecting P1] Although the Kardashians' attempts as social activism is clumsy, it helps the causes simply to have celebrities giving attention to them.