Love is secondary to pragmatism
In cultures that practice polygamy or arranged marriage, pragmatism is considered the most important, with 'love' potentially following later.
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In cultures that encourage polygamy - the marriage of one person to multiple spouses - the idea of a life partner (or life partners) is bolstered not by ideas of romantic love, but of pragmatism. For instance, the Maasai culture in Kenya practices polygamy, where it is considered a pragmatic decision in order to ease the pressure of running a household rather than placing it all on one wife. A similar ethos underpins cultures that have arranged marriages. Arranged marriages are a pragmatic choice; they ensure both parties have similar values, families can screen for deal-breakers, and a level of compatibility is ensured. This is not to say that romantic notions of love has no place in polygamy or arranged marriages. True romantic love has been shown to grow in many arranged marriages and the divorce rate for arranged marriages is extremely low. However, love is not simply something that happens to us, but something we have a say in; pragmatism should be the main consideration when forming the foundation of lifelong love.
[P1] Pragmatism is more important than desire when building a life together. [P2] Love is something best built on the foundation of this pragmatism.