As good as these gestures are, COVID-19 is a special case. Besides these initiatives, there isn't very much news about what clubs do for the communities. How was LFC Foundation helping the community before COVID, for example? The article cited doesn't really say.
The sad reality is that trickle-down economics just doesn't work.
It's just an excuse to put money into big business and corporations, and leave the common people waiting for benefits that never come. Why does money have to take this roundabout path from TV deals to owners to clubs to players to people? Why can't it just... go to the people? Especially the ones who need it most - much more than football players do?