Particularly with the creation of an online conspiracy community, people have a social incentive to believe in conspiracies. People who are socially isolated may experience a desire to find meaning. They may then find online conspiracy theory communities and latch onto them as social communities. As conspiracy theories become more community-based, it is entirely possible that believers could become part of one of these communities and not want to suffer the social penalty that not believing conspiracy theories may then introduce.
There is no social element to conspiracy theories, as, in reality, people would gain social capital if they disavowed conspiracy theories. Those who subscribe to conspiracy theories are not rewarded, but socially punished and made to feel like outcasts.
[P1] People may join conspiracy theory communities to overcome social isolation. [P2] They then have a social incentive to continue to believe in conspiracy theories.
Rejecting the premises
[Rejecting P2] There is more of a social incentive to not believe in conspiracy theories.