Visual art is not always beneficial in marketing. There are instances where delicate design distracts the consumers from the functionality of the product or introduces complexity and confusion. On the other hand, some products that look less attractive may look more superior in function in the eyes of consumers. For example, people think that Dyson vacuum cleaners are unattractive in design but attribute to them high functionality. Similarly, some websites with unattractive or basic design may have a functional advantage. It is not always the case that purposing art for marketing is useful and therefore, are may or may not serve marketing.