Social media outrage is changing the way anger and outrage in society functions. Posts calling out someone for eating fried chicken "incorrectly" with a knife and fork may use the same language as those that denounce more abhorrent transgressions. But in the new world where moral outrage is primarily expressed online, language becomes less important.
Now, it is not the language behind the outrage that is important, but the number of people partaking in the outrage. For example, posts expressing outrage over the racial bias of the police published under the #BlackLivesMatter hashtag may invoke the same language as those calling out minor offences, but the #BlackLivesMatter hashtag accumulates more than 17,000 tweets a day.
Social media outrage does not rob us of the ability to express outrage at genuinely heinous acts. It just requires us to look beyond the language and place greater emphasis on the size of the outrage. In the era of social media, the level of outrage does not come from the message itself, but the volume at which it is being shouted.