Amazon Prime Music offers a wide range of playlists specially created by their music editors. Music editors bring together a wide range of music into unique and exiting playlists for the platform's users. Alexa, Amazon's voice control assistant, can also be summoned to recommend songs based on listening history and habits. It has over 2000 playlists which can be saved, and the paid Amazon Unlimited service creates personalised music stations. Providing its users with curated playlists sets Amazon Prime Music far ahead in the competition.
Amazon is not unique in hiring music experts to create custom playlists. It's main competition, Spotify and Apple Music, both offer the same service. Amazon's custom playlists does not set them apart from other services.
[P1] Amazon Music suggests new music through their specially curated playlists. [P2] Customised music stations finds you new music. [P3] The customer specific experience of Amazon Prime Music sets it above other streaming sites.