There are fewer wellness campaigns designed for Black, Indigenous, and People of Colour (BIPOC)
Fewer campaigns within the wellness industry are designed for Black, Indigenous, and People of Colour (BIPOC). Often wellness brands, and organisations only represent white or light-colored heterosexual people in their imagery and branding, and centre only on white stories and experiences of trauma. The lack of sufficient representation in the industry means that BIPOC and ethnic minority groups may feel excluded and unwelcomed in wellness spaces. This problem has been an indication that ethnic minorities "do not matter" for the wellness industry, and that the sector's priority is for white and fair-skinned individuals.