Other challenges have gotten lots of buzz with celebrities and news outlets. This has made other challenges massively popular, whereas this challenge hasn't gotten nearly as much public attention. Additionally, some other challenges have a meaningful message (such as raising awareness for a cause or celebrating diversity), which this challenge does not. This challenge also asks users to only participate for 24 hours and then delete their participation, which makes the challenge reach much less people than if the posts stayed up (though that would defeat the purpose of the challenge). For these reasons, this challenge is not as successful as other challenges.