Trump is not the first to change the rules
As technology has changed, so has leadership and the ways presidential candidates reach out to voters and make themselves more approachable.
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Bill Clinton’s saxophone performance on the Arsenio Hall Show, a late night show, in the early 1990s was originally ranked among the “7 most unpresidential moments” according to the Daily Dot. Obama’s appearance on the Late Show with David Letterman show as president also raised eyebrows. It was also Obama who first made use of Facebook and Twitter to expand his audience and reach out to voters. The meaning of presidential has evolved other the last decades. Presidents and candidates now struggle to find a balance between showing a more human and engaging side and a more serious, policy focused approach. Trump has not been the first to use social media or make himself more approachable to the US public. And this evolution is likely to continue post Trump, as more and more voters turn to social media and the internet for their news.
No president has gone as far as Trump. Tweeting constantly and retweeting content of dubious sources without verifying it goes beyond reaching out to his base and other voters. This unpresidential behaviour goes beyond being innovative. A lot of his information is misleading or untruthful, and his constant attacks to the press go against American values of democracy.