It is difficult, and sometimes impossible, to get rid of self-limiting beliefs that have been formed through childhood. Even if you are an excellent performer at work, where you have supportive colleagues, uplifting friendships and relationships, there is always a part of you that may go back to a childhood memory, a nonchalant comment or act towards you by an adult you saw as influential, and convince yourself that that self-limiting belief is true. These beliefs can cause you to give up opportunities to progress.
Why do these beliefs have such an impact? It is due to a psychological principle called “belief perseverance”. The principle dictates that once you have formed a belief, you will always negate the importance of evidence to the contrary, whilst utilising any information that supports the belief as evidence to endorse it.