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Can speculative design provide value in corporate settings?

Speculative design (closely related to design fiction, design futures, or critical design) is the practice of designing future products or services as a way to explore the potential impacts of emerging technology or social or cultural trends. The practice shows up in art galleries and academic settings, but can it provide value in corporate settings where most incentives exist around the near term success of the organization?

Yes, speculative design can provide value in corporate settings

By fighting against the decision makers focus on the now, speculative design can expand consideration sets and improve the decision making of the organization.

Speculative design focuses on technology's long term impact

Companies have successfully implemented speculative design

No, Speculative design cannot provide value in corporate settings

The approach needs freedom from current constraints to work and cannot provide monetary value to an organization in the near term
This page was last edited on Sunday, 16 Aug 2020 at 19:40 UTC