"Get off my land!" was once a cosmopolitan joke to poke fun at provincial life. And yet, nothing could now be further from the truth as millennials prefer to barter over wheat than rave all night. Why?
Millennials are notoriously lazy
What could be more appealing for the generation work shy than the opportunity to take over the world with minimal effort?
Evidence shows millennials have short attention spans
Research shows that millennials have extremely short attention spans. The game is great for that mental laziness because it's over quickly and doesn't require huge effort.
Players can achieve big ambitions with little input
The game allows players to feel like they are exerting high-level strategic skills to achieve lofty goals of world domination, without actually requiring them to think or do anything extraordinary.
Let's party like it's 1999, because there's no other way to get down and let loose.
Millennials are increasingly staying in
The death of nightlife culture, and the increasing number of young people choosing to stay in over partying, is driving this surge in board game popularity.
Settlers of Catan uniquely engages players throughout
Unlike games where players have to wait for their turn to play, Catan allows people to engage with each other and the game start to finish, requiring constant strategy.
