"Get off my land!" was once a cosmopolitan joke to poke fun at provincial life. And yet, nothing could now be further from the truth as millennials prefer to barter over wheat than rave all night. Why?
What could be more appealing for the generation work shy than the opportunity to take over the world with minimal effort?
Evidence shows millennials have short attention spans
Research shows that millennials have extremely short attention spans. The game is great for that mental laziness because it's over quickly and doesn't require huge effort.Explore
Players can achieve big ambitions with little input
The game allows players to feel like they are exerting high-level strategic skills to achieve lofty goals of world domination, without actually requiring them to think or do anything extraordinary.Explore
Millennials don't like to party
Let's party like it's 1999, because there's no other way to get down and let loose.
Millennials are increasingly staying in
The death of nightlife culture, and the increasing number of young people choosing to stay in over partying, is driving this surge in board game popularity.Explore
Catan is a great game
Millennials aren't alone in their love of this wildly popular and addictive board game. It's all in the game design.
Settlers of Catan has been internationally recognised
The game has garnered multiple international awards including the prestigious Spiel des Jahres and the Meeples' Choice Award.Explore
Settlers of Catan uniquely engages players throughout
Unlike games where players have to wait for their turn to play, Catan allows people to engage with each other and the game start to finish, requiring constant strategy.Explore
The appeal of the simple life
The 24 hour world can be difficult to navigate.
Millennials are increasingly moving away from the cities
The appeal in a game that glorifies agricultural production is linked to a wider millennial romanticism for rural life.Explore
This page was last edited on Friday, 13 Mar 2020 at 13:04 UTC