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Why is Fortnite so addictive?

Fortnite is a video game from Epic games that has captured the attention of millions around the globe. Players compete in a shooter style game, with crazy outfits, fun dance moves, wild weapons, and fort building. But why has this game become so so popular?

“Lose by a little, win by a lot” engagement strategy

Epic Games hired psychologists to make the game as addictive as possible

There are 250 million players of Fortnite so it has strong network effects

This page was last edited on Saturday, 14 Nov 2020 at 12:56 UTC