**TL;DR** - **When it comes to the more budget (ie, non-luxury) brands, Cadbury has the best variety and taste.** There are few things more satisfying than a few squares of Cadbury Dairy Milk (preferably chilled but that is personal taste). It is creamy and rich but without being sickly and overly sweet, features which Galaxy can have. Furthermore, there is a [wide variety] (https://www.cadbury.co.uk/products) of Cadbury bars, one to suit all tastes. Whether it is fruit and nut, caramel, Oreo or even the popping candy bars, Cadbury has something for everyone. In addition to their standard bars, Cadbury also makes Crunchies, Freddos, Wispas and Double Deckers to name a few. Let's not forget Mini Eggs at Easter. The list could go on but it is fair to say that Cadbury has a fantastic range of products and only a non-chocolate fan (if there can be such a thing) couldn't find something they like.

**A lot depends on how you judge 'the best'. Cadbury easily has a place in the running, but it comes down to what you value about your chocolate.** Cadbury is definitely a [hugely popular chocolate brand] (https://www.confectioneryproduction.com/news/28317/cadbury-and-mars-emerge-as-global-top-of-the-chocs/). They're the face of the milk chocolate bar (in the UK, at least) & they've released [tons of other products] (https://www.statista.com/statistics/312031/cadbury-leading-products-in-the-uk/). On the one hand, you could rate their versatility, their longevity, and their pretty much universal appeal. On the other, you could criticise the brand for being [commercial-grade chocolate] (https://perfectdailygrind.com/2018/12/fine-commercial-chocolate-do-you-know-the-difference/) and for its high quantity of sugar. (In a Dairy Milk bar, there's a [higher amount] (https://www.cadbury.co.uk/products/cadbury-dairy-milk-11294) of sugar than there is chocolate.) Maybe it's the best (from a UK perspective) in terms of its popular appeal. A lot depends on the criterion for judgement. You can find many other brands that source their ingredients more sustainably or produce chocolate in smaller batches. It also does greatly depend on personal preference. As someone whose favourite kind of chocolate is dark, I prefer brands like Lindt. If you look at it through a historical lens, you might conclude that Cadbury is, if not the best, then one of the best chocolate brands because [they've been on the scene for so long] (https://theculturetrip.com/europe/united-kingdom/articles/a-brief-history-of-cadbury-chocolate/). They were one of the leading companies to produce edible chocolate bars during the 1800s when chocolate became popular in Europe. However, you would also be within your rights to claim that Hershey's (which originated at a similar time in the US) is superior. You could also argue that Swiss chocolatiers were actually [the first to produce milk chocolate bars] (https://whatscookingamerica.net/history/milkchocolate.htm) using dried milk powder - an advancement on the original European recipe of sugar, chocolate liquor and cocoa butter. Ultimately, though: it's down to personal preference. Whether it's a globe-spanning brand like Cadbury or a little-known artisan company, the best chocolate is the one that you enjoy the most.