**Although some conspiracy theories may be correct, they are attractive because we use them to make sense of the world, not because they are ‘often true’.** - Most conspiracy theories go against rational evidence and can often be almost completely debunked., especially if they originated on the internet. One good example is the [‘pizzagate’ conspiracy](https://en.wikipedia.org/wiki/Pizzagate_conspiracy_theory) , which said that a pizzeria was the headquarters of a child trafficking ring led by Hillary Clinton, (a story circulated largely through Facebook.) - Furthermore, algorithms on YouTube and social media sites intensify beliefs in conspiracy theories by suggesting more of the same content, making theories seem like the only possible version of events. - Perhaps some conspiracy theories are true, however, this does not mean that this is why we believe them. Studies suggest that people who believe in conspiracy theories are mostly motivated by wanting to [impose structure on things that they don’t understand.](https://link.springer.com/article/10.1007/s11002-014-9332-z) - It is tempting to believe in conspiracy theories, as many provide very captivating narratives. Studies found that people who believe themselves to be 'sceptical about claims not backed by evidence' often still [subscribe to conspiracy theories](https://time.com/5023383/conspiracy-theories-reasons-believe/), suggesting that they are very attractive. One study estimates that [up to half of Americans believe in a conspiracy theory.](https://onlinelibrary.wiley.com/doi/abs/10.1111/ajps.12084) The popularity of conspiracy theories has more to do with their entertainment value and the 'knowledge' they provide rather than their legitimacy.

**While some conspiracy theories may very well be true, people believe them because they _want_ them to be true rather than because they actually are true.** • Many people are fascinated by conspiracy theories because they offer a sense of escapism and it is inherent for us to question things as we don’t necessarily want to trust everybody and everything that is happening around us. • In this sense, conspiracy theories are attractive as it gives explanations for events that rely on the assertion that powerful people are dishonestly manipulating society. • Simultaneously, when a conspiracy theory is proved correct, this could then cause a domino effect in leading more people to believe in more theories as they seem more legitimate. • This [article](https://www.nationalgeographic.com/science/article/why-people-latch-on-to-conspiracy-theories-according-to-science) highlights how misinformation offers simple explanations for otherwise random events, “it helps restore a sense of agency and control for many people”. • We have a human tendency to believe whatever satisfies our preconceptions, whether true or not.