Put simply, Star Wars has much higher highs and much lower lows. And personally, I find it very much worth sitting through those lows in order to experience the highs. I'm not sure I'd say the same for Star Trek.

TL;DR- Star Wars reigns supreme with its legendary characters, universal appeal, and unparalleled visuals.

If you were to binge-watch Star Trek, around hour 6 into your immersive Trekky state, you’d discover a commonality present throughout its copious seasons; a revolving storyline centered around the crew of the Starship Enterprise, subsequently limiting the scope of plot possibilities. In contrast, Star Wars is, for lack of a better term, boundless. It spans solar systems, encompassing unexplored planets and otherworldly species, weaving together classical favorites with untold short stories and new characters, forming an intricate circuitry of storytelling that resonates with everyone, despite age, gender, race, etc. While this is a sought-after attribute that Star Trek ardently attempts to replicate, it is uniquely emblematic to Star Wars alone.

Other aspects that make Star Wars iconically better:

→ Wookiees. Arguably, the inclusion of wookiees makes everything better.
→ Yoda. Apply the aforementioned wookiee rule to Yoda.
→ Superior imagery. Each Star Wars film, regardless of the era, contain unrivaled visuals.
→ “A long time ago in a galaxy far, far away…” The cultural legacy that Star Wars created.

It is simply down to opinion, but Star Wars feels more accessible than Star trek

• It largely depends what you have been bought up with as Star Trek and Star Wars have become important multi-generational franchises many people have fond childhood memories of them and therefore are likely to be more drawn to the one they were bought up with due to nostalgia
• Both have a huge impact on general pop culture
• Star Wars feels more accessible to fans that aren't huge sci-fi people, this is partly due to its huge commercial feeling and cinematography but it is less niche and appeals to all as the plot is centred around family drama, something we can all relate to.

Both can be good. Both can be bad. I enjoy parts of both franchises.

In terms of recent content: Star Trek and Star Wars films have both been shockingly bad. Star Trek series also massively flopped, with the exception of Strange New Worlds, which was excellent. Star Wars series have included flops (e.g. Boba Fett) and successes (e.g. The Mandalorian).

Star Trek is supposed to be a more realistic vision of the future. It's science fiction. Star Wars is science fantasy—like an old tale, but told in space. So there's no real comparison. Better comparisons would be:

• Star Trek vs. the Expanse vs. Stargate series
• Star Wars vs. Dune vs. Warhammer