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Do Viral messages contain good arguments? Do Viral messages contain good arguments?
Not always Not always
what is a "good" argument? what is a "good" argument?
A high number of engaged people may be perceived as an evidence for reliability A high number of engaged people may be perceived as an evidence for reliability
Emotions and identities Emotions and identities
Is a good argument something that has an impact in the real world? That changes attitudes and behaviour Is a good argument something that has an impact in the real world? That changes attitudes and behaviour
Explosive reactions Explosive reactions
A "good" argument maybe is not always a necessary condition for a viral message A "good" argument maybe is not always a necessary condition for a viral message
there is a difference between virality and persuasiveness there is a difference between virality and persuasiveness
Numbers and shares Numbers and shares
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Do Viral messages contain good arguments?
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Is a good argument something that has an impact in the real world? That changes attitudes and behaviour

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there is a difference between virality and persuasiveness

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This page was last edited on Monday, 8 Nov 2021 at 09:13 UTC

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