COVID-19 has definitely transformed hygiene culture in the past months. But these changes are only temporary. If and when a cure is found for COVID-19, people will quickly realize that wearing masks or practicing social distancing is not really a necessity. As sanitizers and anti-bacterial soaps become increasingly more expensive, there will be a huge backlash against them. This is because of the "hygiene hypothesis". It explains that some bacteria present on one's hands are actually quite important in preserving health. Thus, products such as sanitizers will not be promoted and their influence on hygiene culture will die down. Eventually, people will revert to practicing hygiene the same way they did during their pre-COVID days.